By  on February 1, 2016

Noémie wants to be the new modern family jeweler offering pieces direct to the consumer at a fraction of the cost at a retail door.

Founded last year by Yuvi Alpert, Noémie is a direct-to-consumer brand. First up is a Web launch at, which is accessible today. The brand focuses on luxury jewelry, with pieces in its two collections in 18K gold. Alpert also founded accessories firm Ruby Kobo in 2008, the brand that participated in the first class of The Council on Fashion Design of America Fashion incubator. He also began Men in Cities in 2013.

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