Stephanie Kantis fall 2016

Stephanie Kantis is broadening her reach with an entrance into Bloomingdale’s and a more affordably priced collection.

The Palm Beach jewelry designer’s soon-to-be-launched contemporary collection is expected to help make the line more accessible to a broader range of customers and retailers for fall. That includes $45 for an entry-level set of earrings and up to a $350 statement necklace. This compares to items in her core collection that range in price from $148 to $800.

“My focus is on an extreme artisan quality,” the designer said. “When offering this new collection, which I’m calling the contemporary collection, it’s affordable luxury. Right now everybody’s trying to mass-produce production pieces in jewelry and they look overproduced. My pieces will still have the hand element.”

The contemporary offering is seen as a way of opening the line up to a broader customer base but also more independent boutiques. The full breadth of the line will be seen with the launch of spring 2017.

The fall collection, marked by sunbursts and crests in a nod to the company’s fifth anniversary, also signals the first time pieces from Stephanie Kantis will be sold in Bloomingdale’s.

“Stephanie’s use of rich colors and bold styling make her an exciting addition to our jewelry assortment,” said Bloomingdale’s accessories operating vice president and fashion director Erica Russo. “Both modern and timeless, her pieces make a statement.”

The company expects to launch at 14 of the department store’s locations in New York, New Jersey, Florida, Illinois, Pennsylvania and California the last week of August.

Stephanie Kantis is in about 100 doors currently, including Saks Fifth Avenue and Neiman Marcus, along with boutiques.

The designer, when asked if she intends to continue building out wholesale or pursue more direct-to-consumer paths, said it’s a balance of both.

“We really would like to continue to support our department stores,” Kantis said. “This is a very challenging time for bricks-and-mortar retail stores. Department stores need the support of designers. If we bail out on these department stores, then what are they going to do? In the heyday, they made our brands.”