By  on October 4, 2019

JewelryPass seems like an idea born from an aha moment. A twist on the popular apparel subscription rental services that have been proliferating across a variety of retail channels and price points, JewelryPass, will charge members $99 a month for the rental of one piece of fine jewelry on rotation that can be swapped out any time for a different item, essentially giving subscribers a fine jewelry wardrobe of hundreds of designs. The service is being tested on VIPs in beta mode and will be launched early next year.

Subscription rental services, the next wrinkle in the retail concept, include Infinitely Loft, Urban Outfitters‘ Nuuly and Haverdash, among others. The benefit of the JewelryPass concept is in the fact that jewelry requires less maintenance than apparel and doesn’t show wear and tear the way clothing does. Plus, there are far fewer size issues.

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