“Our choices of distribution have been strategic, introducing John Hardy to a clientele with an appetite for sustainably made luxury products — especially jewelry enthusiasts,” said chairman Robert Hanson. “The Forum Shops at Caesars Palace provides us access to a robust, sophisticated international and local audience. We are very excited to see how this market engages with our distinctive and meaningful brand story.”
Similar to all other John Hardy boutiques, the new 1,200-square-foot Las Vegas location will use the space to immerse guests in the brand’s heritage by presenting its handcrafted jewelry in an interactive gallery-like setting.
The store will include a version of the brand’s Artisan in Residence Program, similar to the one at its flagship in New York’s SoHo. The artisan program will be situated at the front of the Vegas store.
“Each of John Hardy’s boutiques was designed to demonstrate the physical expression of the brand’s inspiring story,” Hanson explained, adding that the Las Vegas store will have an artisan on staff year-round. “Each store hosts a work area showcasing the art of our jewelry-making techniques, with artisans joining for special live demonstration events.”
The program features a full artisan workbench with live demonstrations of the jewelry-making process and customers will be able to see the brand’s signature Balinese techniques up close. They also will be able to learn about the company’s ongoing commitment to 100 percent handmade production using sustainable materials.
The store will debut a sonic kinetic sculpture created by artist Aaron Taylor Kuffner that unites Indonesia’s thousand-year-old Gamelan ensemble music tradition with modern robotics to create a sense of tranquility. The sculpture will play original compositions written specifically for the boutique.
“We are very proud to have collaborated with Aaron as he is quite a legend in his own right and sheds a light on Indonesia’s rich culture steeped in artistry,” Hanson said, “His work fuses tradition with innovation – striking the same chord as our time-honored yet modern jewelry-making techniques.”
Also unique to the new location, the brand will collaborate with New York-based Guesst, using its proprietary software retail technology platform that connects brands with a variety of design artists. The platform will help source the boutique’s lounge furniture as well as other artisan-made products that will be displayed in the store. Customers will be able to inquire about and purchase artisan partner goods directly instore via Guesst’s point-of-sale interface.
“We found the platform unique and compelling to continue to build upon our client engagement and boutique experience,” said chief executive officer Kareem Gahed. “The process is seamless, allowing customers to discover and purchase.”
Following its opening in The Forum Shops at Caesars, John Hardy will open boutiques at the King of Prussia Mall in King of Prussia, Pa.; premium outlet mall Sawgrass Mills in Sunrise, Fla., and a fourth Bali retail location in Seminyak this fall.