The Oscar-winning actress is expected to wear the first Chopard pieces to feature responsibly sourced emeralds, as the Geneva-based jeweler and watchmaker continues to expand its range of sustainably sourced raw materials.
The actress, who regularly attends the festival in her capacity as a brand ambassador for L’Oréal Paris, was personally involved in the design of the ring and earrings, said Caroline Scheufele, co-president and artistic director of Chopard.
“We showed her the designs first and she gave me some input — what she likes, what’s her style — and then we adapted the designs and then we made them. It will really reflect her taste 100 percent,” Scheufele told WWD.
Moore, who supports causes ranging from children’s health to LGBT rights, has a close relationship with Chopard and was godmother of the 2015 edition of the annual Chopard Trophy awards for promising newcomers.
“Simply wearing jewelry is a luxury, but knowing that the stones and the gold have been ethically sourced and mined makes the experience truly valuable,” she said.
“I am so impressed by Caroline Scheufele and her dedication to sustainability — she is truly a pioneer in this area. Lucky me – to wear jewelry on the red carpet that is beautiful both inside and out,” she added.
Cate Blanchett and Marion Cotillard have also worn items from Chopard’s Green Carpet Collection in the past. “I think that luxury should be sustainable,” Scheufele said. “The actresses are very sensitive to the cause, not only in the jewelry but also in the fashion, so I think they really can also make a change.”
Moore’s jewels are part of a new capsule collection of eight pieces produced by Chopard as part of its ongoing Journey to Sustainable Luxury, launched in 2013 in partnership with Eco-Age, the consultancy headed by Livia Firth, wife of the British actor Colin Firth.
They are made with Fairmined gold and set with diamonds from mines certified by the Responsible Jewelry Council, in addition to the emeralds, which are fully validated by Eco-Age.
Moore’s appearance will mark the beginning of Chopard’s partnership with Gemfields, which bills itself as the world’s leading supplier of responsibly sourced colored gemstones, specializing in emeralds and amethysts from Zambia and rubies from Mozambique.
Scheufele noted it was the first time a piece featuring colored stones was included in the Green Carpet Collection. “Of course, we will continue to extend the capsule collection into more pieces. It’s our vision to launch every year in Cannes a new stone to the story,” she said.
In parallel, Chopard is also increasing the use of sustainable materials in its main Red Carpet Collection, which this year totals 69 creations, reflecting the fact that the Cannes Film Festival is marking its 69th edition.
At present, 40 percent of its high jewelry collections are made using Fairmined gold and Scheufele hopes that within three years, it will be 100 percent. “It’s a long engagement, it’s also changing the way our people in the factory produce things,” she noted.
Scheufele hopes that by extending her initiative to colored stones, she will lead change in the industry. Chopard hopes to eventually source all its raw materials from businesses that are demonstrably committed to responsible, ethical, social and environmental practices.
“It’s a crazy dream, but I think that’s the ultimate goal, and I think if everybody starts working on it a little bit, there can be a big difference made,” she said.