PARIS — Karl Lagerfeld, famous for wearing accessories ranging from chunky rings to diamond brooches, is about to get his own jewelry collection.
The designer’s namesake label has signed an exclusive multi-year licensing agreement with the Swarovski Group to produce a line of fashion jewelry featuring the Austrian firm’s signature crystals, the companies said in a joint statement on Friday.
The collection is scheduled to go on sale in September at Swarovski Crystal Worlds retail locations, Karl Lagerfeld stores, the karl.com web site and select retailers. It will be previewed in March at Swarovski’s booth at the Baselworld watch and jewelry show.
Pier Paolo Righi, chief executive officer of Karl Lagerfeld, said the tie-up was logical fit for the brand, which has produced watches under license with Fossil Group since 2011.
“Karl is the man of accessorization and jewelry, it was therefore the next natural step for us to expand our product range with a fashion jewelry collection. Swarovski with their significant expertise make the perfect partner for us and we look forward to launching the first collection this fall,” he said.
The brand will offer two main collections per year, featuring necklaces, bracelets, rings and earrings, with prices ranging from 50 euros, or $53 at current exchange rates, to 250 euros, or $266.
“We feel honored to be partnering with an iconic fashion house such as Karl Lagerfeld,” said Markus Langes-Swarovski, a member of Swarovski’s executive board.
“Reflective of the creative vision of Karl Lagerfeld, the collection was developed with cutting-edge design elements and superior quality which perfectly complement the existing categories. We look forward to maximizing our licensing partnership together,” he added.
The group’s Atelier Swarovski division has collaborated on capsule collections with fashion brands including Christopher Kane, Lanvin, Maison Martin Margiela, Jean Paul Gaultier and Viktor & Rolf. Its Swarosvki Collection division, founded in 1999, has provided more than 100 million crystals featured in the collections of designers including Alexander McQueen, Hussein Chalayan and Anthony Vaccarello.