PARIS — Karl Lagerfeld wants to put a ring on it.
The designer’s signature fashion house has struck a licensing agreement with U.S. jewelry manufacturer Frederick Goldman Inc. for the production and distribution of Karl Lagerfeld fine and bridal jewelry in the United States, Canada, Australia and the United Kingdom.
The first collection of engagement and wedding rings, featuring precious metals and diamonds, will launch at retail in September. The line will be unveiled to distributors at the Luxury by JCK jewelry show in Las Vegas, scheduled for May 31 to June 6.
“Our fine jewelry licensing agreement with one of the leading companies in its field, Frederick Goldman Inc. represents an exciting step for the development of our global brand and business,” said Pier Paolo Righi, president and chief executive officer of Karl Lagerfeld Group.
The brand promises a contemporary take on bridal jewelry “inspired by the brand’s unique design codes and signature DNA that is iconic, creative and cool.” The collections are targeted at an aspirational luxury customer, it added.
The licensing agreement will be managed by Frederick Goldman Luxury Group, a newly created branch that handles the company’s premium bridal jewelry offerings. Founded in 1948, the family-run firm owns a portfolio of brands in partnership with retailers including ArtCarved Bridal, Scott Kay, Keepsake, Goldman, Diana and Triton.
“With our company’s 68 years of expertise in the fine jewelry industry, we are certain that the new Karl Lagerfeld bridal and wedding jewelry collections will drive and inspire the designer-conscious, Millennial consumer who seeks style and appreciates bridal jewelry,” said Jonathan Goldman, ceo of Frederick Goldman Inc.
Karl Lagerfeld produces collections including ready-to-wear for women, men and children, accessories, bags, watches and eyewear, in addition to casual men’s wear line Lagerfeld and premium fragrances.
It recently welcomed a new investor that will help the brand speed its global development. G-III Apparel Group Ltd., the designer’s joint-venture partner for his push into North America, announced earlier this year it had taken a 19 percent stake in Karl Lagerfeld Group BV.
Last year G-III forged a joint venture with Lagerfeld to introduce a new Karl Lagerfeld Paris range, initially focused on women’s apparel and handbags, plus men’s outerwear — all positioned in the burgeoning “affordable luxury” category and tailor-made for the North American market.