Kate Spade New York is marrying fashion with function with its first collection of connected wearables.
The line is comprised of a metro grand hybrid smartwatch, retailing for $250; a jewelry-inspired bangle tracker retailing for $150, and a silicone tracker, retailing for $125.
The silicone tracker will be available next month, and the bangle tracker and smartwatch will be available in November. They will be sold on katespade.com and Kate Spade New York specialty stores, and then select retail partners.
The products are designed specifically for women and are led by design, with technology built in.
The smartwatch and two trackers have the functionality to track one’s activities and sleep with the Kate Spade New York connected app, the ability to count down the days, hours and minutes until an event, as well as such features as music control, self-snapping, time-zone updates and notification technology. The battery-operated trackers never require charging. The smartwatch and trackers are iPhone- and Android-compatible.
The smartwatch is available in black and rose gold, gray and silver tone, vachetta and gold tone, as well as a gift set with a two-tone bracelet with a black quilted leather strap. The bangle scallop tracker will be offered in gold-tone and white mother of pearl, stainless steel and white mother of pearl and rose gold-tone and pink cat’s eye. The silicone scallop tracker is available in solid, glitter, stripe, dot and cat-ear variations.
Last year, Fossil Group Inc. and Kate Spade & Co. signed a global licensing agreement for the design, development and distribution of Kate Spade New York watches through 2025.
In May 2015, Kate Spade teamed up with Everpurse to create a line of totes, clutches, wristlets and backpacks that have charging capabilities.