By  on September 12, 2019

Timed for back-to-school shopping and hitting the books once again, Lightbox Jewelry pops up at Aventura Mall with a classroom-meets-science-exhibit activation in addition to retailing the full collection. The education-themed event, which runs from Sept. 12 to 20, advances previous, product-driven installations in New York and Los Angeles.

“Lab-grown diamonds are a big issue in the trade, but we realized just how little knowledge exists out there and can’t assume everyone knows about them,” said chief executive officer Steve Coe, regarding the introduction of several informative tools to mitigate confusion among consumers. “There’s lots of genuine interest and curiosity, so digital communication is a key area for us this year.”

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