Lacoste will introduce its first fashion jewelry line via a newly signed license with Le Cheylard, France-based GL Bijoux Group. The collection will launch at Lacoste’s spring show during New York Fashion Week in September and will be available in Lacoste boutiques and at on a global basis in February.

This story first appeared in the July 21, 2010 issue of WWD. Subscribe Today.

“Lacoste fashion jewelry is part of the strategy developed with our partners to propose a more complete feminine offer to our clients,” said Christophe Chenut, chief executive officer of Paris-based Lacoste SA.

The debut collection will retail from $30 to $300 and will include women’s bracelets, necklaces, brooches and charms for bags and mobile phones. The designs will incorporate materials such as wood, acetate, translucent and opaque multicolor resins and stainless steel.

The license with GL Bijoux is for four years. GL Bijoux produces 10 million pieces of jewelry annually, with sales volume of 89 million euros, or $115.2 million at current exchange. The company’s other licensed brands include Kenzo, Paul & Joe, Disney and Inès de la Fressange.

GL Bijoux joins a roster of Lacoste licensees that includes Devanlay for apparel and accessories, Pentland Group for footwear, Movado Group for watches, Charmant Group for eyewear, Cipriani Accessories for belts, Sunham Home Fashions for home and Procter & Gamble for fragrance.

The first jewelry collections will only be distributed to Lacoste boutiques in North America, Europe and Asia, as well as online, but a wholesale business will be added at a later date.

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