Diamond jewelry firm Leviev, which specializes in large, rare stones, opened a flagship in Singapore last week.

This story first appeared in the May 3, 2010 issue of WWD. Subscribe Today.

The launch is the latest in the brand’s international expansion effort, which has included doors in Moscow, London, New York and Dubai.

The 1,300-square-foot Leviev store is in the lobby of the Marina Bay Sands hotel and is decorated with silk walls and crystal chandeliers. The boutique features the brand’s fancy colored diamonds offered in a spectrum of hues from white to pink to yellow. Singapore is a popular location for luxury brands looking to expand globally. Hermès, Givenchy and Louis Vuitton each has plans to open a boutique there within the year.

“We wanted to move into the Asian market — and the opportunity arose with the opening of the hotel,” said David Klein, Leviev’s executive director. “Singapore is…rapidly emerging as an international destination for both tourists and professionals.”

Leviev’s inventory of “large and rare stones continue to go up in value…[and] consumers look at it as an investment,” he said.

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