Marchesa is entering the world of fine jewelry. Designers Georgina Chapman and Keren Craig have inked a licensing deal with Prestige Jewelry to produce their foray into jewelry.

This story first appeared in the April 29, 2014 issue of WWD. Subscribe Today.

The debut collection, due out for holiday, will focus entirely on bridal and complement the brand’s bridal collection. “Our bridal business is growing rapidly over the past few years, so it seems like a natural fit to offer jewelry in the market,” explained chief executive officer Edward Chapman. The bridal line will consist of 20 different styles, primarily consisting of engagement rings and wedding bands. Stud earrings, pendants and solitaire stones will also be included, with prices ranging from $2,000 to more than $20,000. “The bridal business is really a very steady business,” said Rajiv Kothari, ceo of Prestige Jewelry. “It’s the right place to launch and really get our feet into the market and establish ourselves in that space.”

The line will expand beyond bridal for spring 2015 with a full range of styles in colored gemstones and diamonds. Both collections will be available exclusively at select Macy’s stores and on beginning in November.“Macy’s has been a really great business partner for years,” said Kothari. “We really like the direction that Macy’s has been taking overall as a company. In terms of retail, they are being very innovative and taking all the right steps to connect with the customer on all the right levels.”

Kothari sees the Marchesa customer as well versed in the realm of fine jewelry. “It’s someone who really appreciates details,” he said. “It’s someone who wants to step outside of the regular engagement rings that are out there. Bridal is a challenging space, and a conservative marketplace. It’s all in the detail and the quality.”

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