The 1,000-square-foot space is located at 1116 Abbot Kinney Blvd. and is second after the company’s shop in New York’s SoHo. The original intent was to open in the L.A. area first, and more specifically on Abbot Kinney, but the space for SoHo became available earlier, said founder and creative director Michael Saiger. Three years after initially shopping the street, Miansai finally has a home there.
“I just like the neighborhood,” Saiger said. “When I was first looking here the street was way different than it is now. It was way less developed and still way more rough than it is now, but I just like the vibe. You have so many people from different places coming here. It’s a mixture of all different kinds of people, which I love.”
The company, founded in 2008, sells jewelry for men and women along with a men’s bag line and leather goods such as wallets and passport holders.
Saiger was at the store late Wednesday as workers drilled, sawed, sanded and painted to place the finishing touches on the unit, which will be walked through by select press today and then open to the public Friday.
The Scandinavian-inspired space is rectangular, punctuated by the use of walnut wood, marble and metal finishing with the idea of creating a place that evokes a more residential quality than it does a store, Saiger said. Almost everything is custom-made, including the storefront, furniture, fixtures and pendant lighting.
To the right of the entrance is a build-it-yourself station where monogramming and stamping will take place and shoppers can make their own bracelets with the help of staff. Past that is the fine jewelry section and for those who tire of shopping, there’s a Kombucha tea bar and outside garden seating area with free Wi-Fi.
Up next for Miansai is likely to be stores in either San Francisco or Miami, depending on where the right real estate opens first, Saiger said.
“I don’t want to have 100 stores or anything like that but I want to have stores in key cities around the world like Paris, London, Hong Kong, Japan, San Francisco, Miami,” he said. “So what we say is [the strategy’s] like a perfume bottle. On the bottom of the perfume bottle, all the cities [listed] — that’s kind of my strategy with that. So we’ll see.”