By  on October 4, 2017

TOKYO — When Hitoshi Yoshida took over as president of storied Japanese jewelry company Mikimoto nearly six years ago, his first and broadest goal was to shore up its once untouchable brand value, which had taken a hit starting with the 2008 financial crisis. But he soon learned that — at least in Japan — this would prove a less daunting task than many may have anticipated.

“After about a year the number of customers from overseas started to increase a lot and our performance also improved, so the will and ambition of those working for us gradually and naturally increased without me even having to do anything,” Yoshida said.

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