By  on January 28, 2019

LONDON — British jewelry label Missoma is banking on the success of its affordably priced, Instagram-friendly jewels with a fresh round of investment and plans to expand in new markets.

Capital Generation Partners, a family-owned private equity firm, has invested an undisclosed sum in the business and bought out the shareholding of Missoma’s previous partner, a jewelry wholesaler who had invested 100,000 pounds during the label’s infancy.

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