By  on May 31, 2018

LONDON — Fine jewelry is now one of the fastest-growing categories in e-commerce, and retailers have embarked on a race to establish themselves as leaders with exclusive products, brand partnerships and an array of editorial content.

Earlier this year and within months of each other, Farfetch and Net-a-porter both debuted fine-jewelry hubs, dedicated selling spaces with educational content and editorial imagery. It’s not a surprising move given the category’s burgeoning popularity and the high return on investment.

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