The new location of the academy training international jewelry artisans will be inaugurated on Nov. 29.

The new location in the French capital follows new boutiques in other high-end spots: Rodeo Drive in Los Angeles and New Bond Street in London.

The jewelry brand, known for its essential, minimal pieces, has also unveiled its second boutique in Milan.

The curated collection offers a selection of McCormack’s jewelry collections, some one-of-a-kind pieces, and custom-made jewelry boxes.

The space at 5 East 57th Street will be more than double the size of the previous flagship on Madison Avenue.

The company will increasingly focus on a direct-to-consumer model to grow sales and reduce prices.

The collection is inspired by elemental universes and encompasses three chapters: Volcano, Sky and Ocean.

Spanish actress Úrsula Corberó is featured in the campaign for the collection, the first for the house in four years.

The company has gradually increased its average price point by approximately $200.

The Vicenza-based trade show gets more and more competitive in the high-end segment of the jewelry offering.

The new collection is designed to position the brand strongly on the diamond segment, chief executive officer Jean-Christophe Babin said.

The new flagship store is the brand’s first in Japan, with further expansion targeted for the future.

The Tiffany True range is Reed Krakoff’s first ceremonial jewelry collection for the American maison.

Pomellato’s new sponsorship program with Milan-based Galdus Academy, called “Virtuosi,” is meant to safeguard the storied jeweler’s tradition while investing in a younger generation of goldsmiths.

The limited-edition pieces show the historic high jewelry house’s themes of ivy and the Place Vendôme as it marks its 160th anniversary.