By  on May 7, 2018

BANGKOK and LAMPHUN, Thailand — With a new factory and innovation lab in Bangkok, along with its year-old crafting facility in the north of the country, Danish jewelry giant Pandora is working to ensure that its longstanding manufacturing base in Thailand will fulfill its ambitious goals for 2022.

Earlier this year, the company’s chief creative officer Stephen Fairchild revealed that Pandora — well-known for its buildable charm bracelets — will move into establishing itself as a full-service jewelry brand. Seventy-five percent of its revenues are generated by sales of charms; by 2022, Pandora aims for that split to be 50-50 between charms and other jewelry, like necklaces, earrings and rings.

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