By  on October 8, 2019

Fresh off the heels of a new logo debut, street art celebration and influencers luncheon in Los Angeles, Copenhagen-based jewelry brand Pandora hosted another consumer-facing event, this time in New York, with newly signed campaign face, “Stranger Things” star Millie Bobby Brown.

Pink, the brand’s new signature color, was used throughout the event, called the “Pandora Charm Academy,” with visitors making their way through the venue to sample makeup, try on jewelry and customize tote bags, all while drinking matcha lattes and taking part in the #PandoraCharmChallange, a scavenger hunt for jewelry meant to be shared on social media.

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