Fresh off the heels of a new logo debut, street art celebration and influencers luncheon in Los Angeles, Copenhagen-based jewelry brand Pandora hosted another consumer-facing event, this time in New York, with newly signed campaign face, “Stranger Things” star Millie Bobby Brown.
Pink, the brand’s new signature color, was used throughout the event, called the “Pandora Charm Academy,” with visitors making their way through the venue to sample makeup, try on jewelry and customize tote bags, all while drinking matcha lattes and taking part in the #PandoraCharmChallange, a scavenger hunt for jewelry meant to be shared on social media.
But the part of the evening that had the mostly teenage crowd the most excited was an intimate talk with Brown about the importance of self-identity and self-expression — a theme built squarely into the mix-and-match customizable Pandora Me charm collection of which she is the face.
A one-on-one conversation with journalist and former Teen Vogue editor in chief Elaine Welteroth, Brown’s talk covered a wide range of topics aimed at Gen Z, like how to handle bullying online, rejection in life and how to ultimately become the person they want to be.
Brown, who is the youngest actress to ever be nominated for an Emmy, credited the support of her family — some of whom were at the event; perseverance; self-confidence, and always continuing to try hard as the keys to her success.
Of the pervasiveness of social media, she said, “It’s forcing a false reality on young girls but I think it’s good to show who you really are, like I’m a real person with pimples and an invisaline,” she said with a laugh, explaining to the crowd how a now-infamous clip that went viral — her jamming to the classic hit “No Scrubs” in a Winnie the Pooh onesie — came to be.
“It’s also a great way to express yourself,” the 15-year-old actress said, linking the idea back to the Pandora Me collection.
“What Pandora stands for and what I stand for are the exact same thing: it’s self-expression and being who you are,” she said.
The Danish brand will host similar Pandora Me Charm Academy events in Shanghai and London later this month.