Playboy Enterprises has tapped Silver Moon Creations Inc. to produce a collection of fine, costume and body jewelry under the Playboy brand.
This story first appeared in the December 16, 2009 issue of WWD. Subscribe Today.
The line will be available in North America for spring. Prices for fine jewelry will start at $29.99 and go to $299.99, while costume jewelry will sell for $12.99 to $24.99 and body jewelry from $12.99 to $14.99.
“Silver Moon is a jewelry industry leader with a broad range of distribution capabilities,” said Adrianna Chinnici, vice president of licensing at Playboy.
Silver Moon Creations was founded in 1993 and has U.S.-based sales, product development and accounting teams. Production and distribution is done in China.
“Playboy is a great partner for a jewelry line, not only because of its popularity and mass appeal, but also because the brand is synonymous with glamour and the good life,” said Greg Wolfenden, chief executive officer of Silver Moon Creations. “We anticipate that these new products will become a successful part of Silver Moon Creations-licensed jewelry lines.”
Playboy has a large licensing portfolio and has branded categories including lingerie, jeans, T-shirts, handbags, accessories and home decor.