MILAN — Miuccia Prada is known to be a connoisseur and collector of jewelry, and the designer took her bow at the end of the Prada men’s fall 2020 show wearing a stunning Art Deco diamond necklace.

Prada is channeling this passion into a new selection of gold and white gold fine jewelry for both men and women, hinging on the brand’s signature symbols and themes of the new fashion collections — and just in time for Saint Valentine’s Day.

Earrings, bracelets, pendants and necklaces feature rock guitars, romantic roses, playful robots, hearts and pearls, as well as keys, rabbits, bananas, and the brand’s triangular logo — in gold and diamonds — all with a touch of humor.

The collections are made of 18-carat gold and diamonds from suppliers with Responsible Jewellery Council (RJC) certification.

The brand’s fine jewelry is available at selected Prada boutiques worldwide as well as on, exclusively for the U.S., Japan and the United Arab Emirates.


Prada earrings.  courtesy image

Prada’s first collection of fine jewelry was unveiled last May.

Jewelry is one of the fastest-growing categories in the global luxury goods industry. Last year, the 17th edition of the Bain Luxury Study, published by Bain & Co. for Fondazione Altagamma, reported that shoes and jewelry were the top luxury growth categories last year, gaining 7 percent each, followed by handbags and beauty.

In November, Giorgio Armani unveiled his first high jewelry collection, as did Gucci last July. Last year, Cartier parent Compagnie Financière Richemont purchased 100 percent of the 100-year-old Italian jeweler Buccellati from China’s Gangtai Group Corp. Ltd. and, billed as LVMH Moët Hennessy Louis Vuitton’s largest transaction and the biggest in luxury goods, in November the luxury giant struck an agreement to buy Tiffany & Co. for $16.2 billion.