PARIS — Repossi is setting down roots in the Middle East and has opened a store in the Dubai Mall’s new Fashion Avenue extension, its third boutique worldwide, as the label pursues expansion abroad.
The high-end Italian jewelry label was founded in 1920 and opened its first store in Monaco in 1977 and in Paris in 1986. The interior of the Place Vendôme address in Paris was designed by star architect Rem Koolhaas a couple of years ago and serves as inspiration for the new Dubai boutique, which features pink aluminum plates.
“The Middle East and its culture of jewelry have always been a key market for us,” said Benjamin Comar, chief executive officer of Repossi. Comar added he is looking forward to additional shop openings in the Middle East, but did not elaborate.
Last fall, the niche brand celebrated its launch at Saks Fifth Avenue in Beverly Hills and has flagged interest in expanding in the U.S. In August, the label will open a store in the Peninsula hotel in Hong Kong, and in Selfridges in London.
The Dubai store features pinks and grays in various hues, reflected by colored mirrors, as well as walls coated with a matte copper glass. On display are pieces from artistic director Gaia Repossi’s Berbère line, which takes inspiration from the tattoos of Toureg nomads in North Africa as well as its Antifer collection featuring jagged points, meant to reflect the Antifer cliffs of Normandy.
LVMH Moët Hennessy Louis Vuitton took a minority stake in the house in 2015.