After last year introducing a “smart” ring that connects to a wearer’s phone to send customized notifications, Ringly today expands into a bracelet collection, called Aries.
Founder Christina Mercando d’Avignon said that she started with a ring, whose technology is disguised in a large gem, because if she could master the capabilities in something as small as a ring, she’d be able to create accessories in other categories.
“From day one I always knew,” Mercando d’Avignon said. “We started with rings because it was the hardest to do, and we can expand into other jewelry more easily.”
She said that this new product firmly solidifies the company’s positioning as a fashion, rather than tech, company and that it will come out with products seasonally going forward.
“We are always coming out with new designs; we are working on new designs for fall 2017,” she said. “We are now in the phase where we are a jewelry company.” To that end, Ringly also created stackable rings that can pair with a Ringly, tech not included.
Mercando d’Avignon shared that the new bangles were in response to customer requests for those who don’t wear rings. With the new designs come some new features, including step tracking and the ability to function without having the app open in the background of the wearer’s phone.
The technology works by connecting through Bluetooth to a phone, and dispatching customized alerts in the form of vibrations and colored flashing lights to the wearer. The app currently works with more than 100 apps, including Uber, Slack, Bumble, WhatsApp and Snapchat. (She said that Snapchat was the most popular social platform, followed by Instagram, Facebook and Twitter.) The gold-plated bracelets come in two different styles with gemstones including lapis, tourmalated quartz, rainbow moonstone and labradorite.
At $195 to begin, then later $275, the Aries bracelet collection is slightly more expensive than the Ringly (which is $195 and became available last January). The bracelets will be available for pre-order today and will ship this summer. The first thousand customers will receive a diamond on the side of the bracelet where the light shines through. The bracelets will begin shipping in summer 2016.
Ringly has raised $7 million in funding from investors including Andreessen Horowitz, First Round Capital and High Line Ventures, and is based in New York.