NEW GEOMETRY: Designer Roksanda Ilincic is breaking into a new category — jewelry — and will begin selling her first collection of gold-plated designs on Nov. 30.
The earrings, bracelets, necklaces and brooches made their runway debut at the Roksanda show during London Fashion Week in September, and will be exclusive to her store at 9 Mount Street in Mayfair. Prices range from 510 pounds, or $770 at current exchange, to 690 pounds or $1,042.
“I am big jewelry collector, and (designing) jewelry has always been something I wanted to do,” the designer told WWD. “After opening my Mount Street store it felt like it was the right time, and I was interested to explore this new category.”
The angular statement pieces come in gold and black, and she said the inspiration stemmed from her love of the Cubist movement. “The collection features lines twisted into angular, almost hand-drawn shapes that sit delicately on the wearer.”
She added that her husband buys her a vintage ring every year on their anniversary.
“I love pieces that are very unique, or have a story behind them,” she said. “I am a big bangle wearer, and I love to mix them all together — I like the unexpected shapes that appear depending on how many you wear at the same time.”
Ilincic added she plans to broaden the distribution of the collection next season. “I felt the first season for jewelry should be exclusive to my store; however, after next season I will expand to few very selected retailers,” she said, although she did not give any details.
Earlier this year, the designer marked a decade in business with a dinner at Caviar Kaspia in Paris and a capsule collection of 10 dresses from her archive in new colors and fabrics.
She told WWD earlier this month that she’s looking ahead to new opportunities, new categories and more stores in addition to the Mount Street unit she opened in 2013. “There are still a lot of exciting avenues to explore,” she said.