PARIS — Geneva-based Rolex SA has appointed Gian Riccardo Marini as chief executive officer, succeeding Bruno Meier who has left the company.

This story first appeared in the May 9, 2011 issue of WWD. Subscribe Today.

“In light of the development of Rolex’s industrial and commercial activities both nationally and internationally, the board of directors has decided to update the structures of the company,” said Rolex spokeswoman Virginie Chevailler.

“This updating of the structures of the company is aimed at maintaining the dynamism of the brand and preparing the future of the company, and especially to help it meet the rapid development of its markets, in particular emerging markets,” she added.

Marini has been managing director of Rolex in Italy since 2000, and joined Romalo SpA, the company that has distributed Rolex in Italy since the Forties, in 1972.

Meier joined Rolex in 2005 as director of finance and took over from previous ceo Patrick Heiniger in 2008.

The luxury watchmaker said it had also named Daniel Neidhart to the new position of manager of the foreign subsidiaries of the group. Neidhart, who is already in charge of the Chinese market, will remain based in Hong Kong.

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