Sotheby’s has announced Laurence Nicolas as executive vice president, global managing director for jewelry and watches.

Nicolas is no stranger to the world of rare jewelry and timepieces. She joins Sotheby’s from Christian Dior where she has served as chief executive officer of timepieces and fine jewelry since 2001. Prior, Nicolas was posted at Cartier in various marketing and retail management for over a decade.

In her new role, Nicolas will report to Sotheby’s chief executive officer Tad Smith. Nicolas will relocate from Paris to New York for the job, and is scheduled to start on Feb. 1.

Nicolas said of her appointment in a statement: “I look forward to working with Tad and the Sotheby’s team to further develop the jewelry and watch businesses.”

Smith added of the hire: “Our jewelry and watch businesses operate in markets much larger than the art market and this newly created role has been designed to strengthen our cross-platform strategy and take advantage of the significant opportunity. Laurence’s creativity, energy and experience will no doubt be inspirational for the talented teams she will lead, while also further enhancing our clients’ experience and fostering Sotheby’s growth in these two key areas.”

Sotheby’s has made strides in the past year to streamline its luxury offerings — announcing in January 2017 that it had repackaged its jewelry, watch, car, wine and “experience” sales to be housed under a unified Luxury umbrella. Prior, these departments had operated autonomously. The omnichannel-type maneuver is intended to increase sales across these various categories, as Sotheby’s feels they overlap in audiences.