Swarovski kicked off A year’s worth of 120th-anniversary celebrations in New York on Tuesday evening with a mini-retrospective.
Thirteen of the company’s historic “milestones” were exhibited for the event, including an ensemble worn in the 2014 Victoria’s Secret show, and a chronological display of how Swarovski has innovated its crystal’s faceting over time. Also exhibited were the necklace and earrings that Marilyn Monroe wore to sing “Diamonds Are a Girl’s Best Friend” in “Gentlemen Prefer Blondes” — pieces that attendees were surprised to learn weren’t constructed of diamonds at all.
In town from London for the event, which was reprised in Los Angeles the following evening, was Markus Langes-Swarovski, head of Swarovski Professional.
“We are really proud that we have been around for 120 years and we are still here and innovating, so that’s always a good reason to celebrate,” he said of the night’s premise.
Also on the evening’s docket was Swarovski’s semiannual trend and product presentation, this one for spring 2016. Additionally, designs from the brand’s ongoing collaboration with the School of the Art Institute of Chicago were on display.
“This year in particular, it’s a beautiful occasion to celebrate,” Langes-Swarovski added. “It doesn’t happen all the time.”