“Endlessly fascinating” is the expression used by American designer Chris Bangle to describe the world of Austrian crystal manufacturer Swarovski.
After three years of product development, Swarovski and Bangle, who is the man behind some of BMW’s most iconic car models, presented three new, unconventional crystals, each available in two sizes, during an event held in Milan on Tuesday. Called Dice, Spike and Chaton, they play on the “idea of full perspective,” as Bangle explained. The designer developed a 2.5-D effect by realizing crystals, which are neither flat nor fully 3-D.
“We started working on this project in a moment where, at the Chris Bangle Associates, we were reconsidering our approach to design. We were changing our point of view,” Bangle said. “We called into question our principles and the result was that vision of reality itself changed.”
In order to showcase the crystals, Swarowski tapped Italian jeweler Andrea Marazzini, French jewelry designer Philippe Ferrandis and Spanish label UNOde50 to present creations using Dice, Spike and Chaton.
Among the different projects he is developing, Bangle designed his personal version of Fendi Casa’s signature Audrey armchair, which will be auctioned during a charity event on April 6 in Milan, during the city’s Design Week.
At jewelry and watches trade show Baselworld, which is closing on Thursday in Geneva, Swarovski presented the jewelry collection realized in collaboration with Karl Lagerfeld. Debuting in-store in September, the collection, which is organized in three different visual groups, will be available at Swarovski Crystal Worlds retail locations, Karl Lagerfeld stores, karl.com and select retailers. Prices will range from 50 euros, or about $54 at current exchange, to 250 euros, or about $270 at current exchange.
In order to boost its fashion exposure, last May, Swarovski hired Karlie Kloss as its face.