By  on October 17, 2019

MILAN — “We wanted to do something that doesn’t exist in the jewelry industry. What you’ll see in the future, it will be just a copy of this,” Swarovski’s omnichannel and commercial operations executive vice president Michele Molon said, introducing the brand’s newest retail concept here on Thursday.

The new look was three years in the making, as the company started some time ago to study consumers’ evolving shopping behavior and preferences to develop an interior design that could match their needs.

To continue reading this article...