Former real estate analyst Allison Aruta has turned her one-time hobby into a full-time job making what she calls“feel-good jewelry.” What started as one “stay strong” bracelet inspired by her own inner strength has turned into a full-fledged business creating charity-related designs. She now works with each charity on their specific design, often replicating a logo or related empowering words that are sold to raise money. Available primarily through herWeb site ( as well as specialty stores such as Shag in Roslyn, N.Y., and Roberta Kahn Jewelry in PortWashington, N.Y., her rugged, subtle silver and leather creations range in price from $50 for a bracelet to $250 for apersonalized piece.

This story first appeared in the July 21, 2008 issue of WWD. Subscribe Today.

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