Former real estate analyst Allison Aruta has turned her one-time hobby into a full-time job making what she calls“feel-good jewelry.” What started as one “stay strong” bracelet inspired by her own inner strength has turned into a full-fledged business creating charity-related designs. She now works with each charity on their specific design, often replicating a logo or related empowering words that are sold to raise money. Available primarily through herWeb site (allisonaruta.com) as well as specialty stores such as Shag in Roslyn, N.Y., and Roberta Kahn Jewelry in PortWashington, N.Y., her rugged, subtle silver and leather creations range in price from $50 for a bracelet to $250 for apersonalized piece.
This story first appeared in the July 21, 2008 issue of WWD. Subscribe Today.
“I’m looking forward to jumping into the creative process and exploring fashion through a different lens,” said actor Michael B. Jordan exclusively to WWD about becoming the first face of @coach ‘s men’s business. Not only will the actor appear in its global ad campaigns, but he will also create a capsule with designer Stuart Vevers. Tap the link in our bio to learn more. #wwdfashion
“The name of the show is GP — giant pockets,” said Karl Lagerfeld pre-show, in his backstage meeting room at @Fendi to Bridget Foley. @Bellahadid was one of the many famous faces who graced the catwalk including @Gigihadid, @Adwoaaboah, and yes, even @Kendalljenner. #wwdfashion
Photographed by Kuba Dabrowski/WWD
“We are obsessed with Fendi and we want to share this obsession,” said CEO Serge Brunschwig to WWD. @Fendi will be releasing a new capsule collection Oct. 16 centered around the Fendi/Fila logo created by Instagram artist @Hey_reilly. Further proving the logo trend isn’t going anywhere. Link in our bio for more details. #wwdfashion