By  on January 9, 2019

Tiffany & Co. is looking to set a new paradigm for the diamond industry.

Today, the jeweler revealed its ‘Diamond Source Initiative’ — a new program to promote transparency in diamond retailing. Beginning today, consumers will be privy to the provenance — that being the region or country of origin — of all newly mined registered diamonds exceeding 0.18 carats. Provenance will be shared at the Tiffany & Co. case line, incorporated into the merchandising of its love and engagement display cases.

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