By  on January 14, 2020

Tiffany & Co. has temporarily relocated its flagship approximately 50 steps east.

The jeweler on Monday unveiled its “Flagship Next Door,” a temporary unit that will serve as its New York City flagship as the original undergoes an extensive two-year renovation. In the wee hours overnight, valuable merchandise was transferred down the block under heavy security. Tiffany has devised elaborate scaffolding, window displays and sidewalk decals to drive foot traffic to its temporary flagship in an attempt to maintain business as usual.

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