SHANGHAI — Tiffany & Co.’s largest exhibition ever gets under way this week here with “Vision & Virtuosity,” which brings together 350 pieces on display and highlights the American jeweler’s history stretching back 180 years.
Opening night of the exhibition is Thursday at the Fosun Foundation before welcoming the public on Sept. 23 for a seven-week run. The hope is to introduce the house brand codes to the Chinese consumer — including the signature robin’s egg boxes, the Blue Book catalogue, and the Tiffany Setting that introduced the modern engagement ring.
Highlights of the exhibition include a 128.54-carat Tiffany Yellow Diamond; an original script of “Breakfast at Tiffany’s” with Audrey Hepburn’s personal annotations; the 1845 Blue Book; a Chinese artist’s reinterpretation of Hepburn’s famous black dress, and the Blue Book high jewelry collection designed by current chief artistic officer Reed Krakoff.
The house is focusing intensely on Asia this year. Last week Tiffany debuted a new store in Hong Kong on Peking Road, its largest flagship store in Asia that includes the region’s first Blue Box Café. It also opened an expanded store in the Hong Kong airport. Shanghai is set to become home to its own Blue Box Café at the end of the year.