Tiffany & Co. store exterior

Tiffany & Co. under LVMH Moët Hennessy Louis Vuitton is beginning to take shape. The brand has appointed its first major artistic leader — choosing Ruba Abu-Nimah as its executive creative director, marketing and communications. Abu-Nimah joins the American jeweler from Revlon, where she served as a senior vice president, creative director. She began her new role this week and reports directly to Tiffany executive vice president of product and communications Alexandre Arnault.

Ruba Abu-Nimah

Ruba Abu-Nimah  Henry Leutwyler/Courtesy

Abu-Nimah is a seasoned creative, having also worked in high-ranking roles at Elle magazine, Bobbi Brown and Shiseido. Last summer, she began a collaborative project with Phillip Lim on merchandise benefitting different social causes including the tragic explosion in Beirut.

She unveiled her appointment at Tiffany on Thursday on Instagram, and more details from the jeweler about the nature of her role are expected. At Tiffany, it is understood that Abu-Nimah will help steer the brand’s creative vision but will not have a hand in product development.

Early congratulations for her new job poured in on social media from fashion elite including stylists Suzanne Koller and Alastair McKimm, Harper’s Bazaar editor Samira Nasr and former Colette store co-owner Sarah Andelman.

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