By  on February 15, 2013

How much is a good reputation worth? That’s one of the questions Tiffany & Co. is exploring in a lawsuit it filed Thursday against Costco Wholesale Corp.

The high-end jeweler is accusing Costco of selling engagement rings that the warehouse club passed off as Tiffany-branded rings in its stores. Filed in New York federal court, the suit alleges trademark infringement on Costco’s part, as the wholesaler sold rings that were promoted as Tiffany rings on signs in its Huntington Beach, Calif., store. Costco declined to comment on the lawsuit.

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