By  on September 18, 2019

SHANGHAI — It was in 2001 that Tiffany & Co. stepped onto the scene in Mainland China. Eighteen years on, the brand believes it’s time to shake up its image in the market.

“We are getting to an adult phase,” Tiffany’s chief executive officer Alessandro Bogliolo told WWD. “It’s moving from introduction to adulthood in China.”

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