VICENZA — International jewelry trade show Vicenzaoro is taking a major step toward going global.
During a press conference held here on Monday, Vicenzaoro’s organizing body Fiera di Vicenza and the Dubai World Trade Center said they had signed an agreement for the creation of a joint venture company, called DV Global Link. With the Dubai World Trade Center holding a 51 percent majority stake and Fiera di Vicenza controlling the remaining 49 percent share, DV Global Link’s yearly net profits will be equally split between the two shareholders.
As a first step in the partnership, DV Global Link will organize Fiera di Vicenza Dubai, a high-end jewelry trade show making its debut next year at the Dubai World Trade Center.
Running April 23 to 26, the four-day fair will take place strategically between Baselworld and Las Vegas’ JCK. It expects to bring more than 600 high-end exhibitors to Dubai, which currently represents one of the most important players in the luxury arena and which will also host the World Expo in 2020.
“This is a turning point for Fiera di Vicenza. Everybody knows us for our jewels, so with this effort we are really trying to project Vicenza in the world,” said Fiera di Vicenza president Matteo Marzotto, who also revealed that it took two years to finalize the partnership. “Dubai is one of the areas with the highest growth rate in the world, thousands and thousands of people transit there every year and Dubai also has an extremely strong attitude toward luxury,” added Marzotto, who said that DV Global Link will tap a general manger very soon. “We have already chosen him, he is Italian and very smart,” he noted.
In 2013, the United Arab Emirates became the top market for the Italian jewelry business, representing 20.7 percent of the country’s jewelry exports, up 30 percent compared to the previous year.
“Dubai is in a strategic location, we have great infrastructures, favorable taxation and a stable geopolitical situation and also the venue for this event is second to none,” said Helal Saeed Al Marri, general director of Dubai’s department of tourism and commercial marketing and chief executive officer of the Dubai World Trade Center.
Last year, the Dubai World Trade Center welcomed 2.2 million trade delegations and hosted 373 commercial events with exhibitors and visitors from 130 and 153 countries, respectively.
According to Corrado Facco, Fiera di Vicenza’s managing director, Vicenzaoro Dubai aims to become a leading trade show, especially for visitors coming from the Gulf countries, Africa, South and East Asia, Russia and former Soviet Union countries, India and Central Asia.
Marzotto also noted that the joint venture could be extremely strategic to creating important commercial synergies between the two countries in many sectors, especially the fashion industry. This is in line with Marzotto’s strategy as president of Fiera di Vicenza, a role he took on last year. Along with promoting a partnership between Fiera di Vicenza and fashion talent contest Mittelmoda, he also launched a new niche trade show, called Origin, Passion and Beliefs.
Organized in collaboration with British scouting platform Not Just a Label, the four-day fair, which closed here Sunday, showcased the collections of 100 designers organized in four areas — leather, stone, technology and textiles — who had the chance not only to meet international buyers, but also high-end Italian suppliers and manufacturing companies. These included textile specialists Bonotto SpA and Tessitura Luigi Bevilacqua, footwear company Stephen Venezia, clothing manufacturer Pier SpA and niche fragrance firm Intertrade Group. The trade show also hosted a special exhibition of 15 jewelry pieces designed by Gianfranco Ferré and welcomed Ilaria Venturini Fendi’s sustainable accessories label Carmina Campus as its first special guest.