By  on November 13, 2018

MIAMI — Having serviced multigenerational Southern families for fine jewelry and luxury watches since 1910, Mayors is now paying particularly close attention to Millennials.

The Fort Lauderdale, Fla.-based specialty chain with 16 stores in Florida and Georgia is in the midst of a two-phase reinvention that will affect every facet of its image, assortment and retail experience, including store redesign and sometimes relocation. The overhaul comes a year after its acquisition by the Watches of Switzerland Group. Parent company Aurum Holdings successfully completed a similar project for its Mappin & Webb stores in London, according to Watches of Switzerland chief executive officer Brian Duffy. He compares Mayors to Mappin & Webb five years ago and said both luxury markets share similar robustness, challenges and consumer demand.

To continue reading this article...

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus