Ylang23's Web site.

The Next Now Competition is returning for its second edition. Ylang 23, the Dallas-based designer jewelry retailer, in collaboration with New York-based fashion incubator TrendSeeder, will hold the event at the Tumblr headquarters at 35 East 21st Street in New York on April 26.

Up to 30 designers will have the opportunity to present a range of their collections to the panel of judges who will choose one winner. The competition will be judged by industry executives such as Marina Larroudé, fashion director at Barneys New York; Melissa Joy Manning, founder of Melissa Joy Manning; Avani Patel, founder and chief executive officer of TrendSeeder; David Rees, founder of Ten Thousand Things; Sapna Shah, founder of Red Giraffe Advisors;Ylang 23’s founder Joanne Teichman; Sam Broekema, accessories director of InStyle, and Gabrielle De Papp, brand consultant.

The winner will receive a presentation to and meeting with the Barneys New York jewelry buying team; a write-up on Instyle.com, and 40 hours of mentoring from Larroude, Broekema, Manning, Rees and Teichman in areas such as design, merchandising, retail, marketing and business. The winner will also have the opportunity to have an online presentation, presence and promotion on Ylang 23’s web site of consigned merchandise with possibility for purchase order and a long-term relationship. There’s also a one-year membership to TrendSeeder.

Designers must apply online at www.thenextnow.us/ by April 21 at 11:59 p.m., EST. The administrators will notify those selected.

Last year’s winner was Kirsty Stone of Retrouvai, who went from no distribution to now being sold at Barneys in New York and Los Angeles, Five Story, Ylang 23 and Browns, as well as other retailers.


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