By  on September 18, 2019

VERNEUIL-EN-HALATTE, France — It may be a tall order, but Bruno Pavlovsky, president of fashion and president of Chanel SAS, delivered it cheerfully.

“With this project, a new chapter in Chanel’s history, guided by the ambition of becoming — and there’s a heavy responsibility for the teams here, I’m weighing my words carefully — the most beautiful leather goods production site in Europe. To develop and produce the most beautiful handbags in the world,” he said, kicking off a brick-laying ceremony for a new manufacturing site north of Paris.

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