The Frye Company is in growth mode.
The New York-based leather goods company is expanding its retail footprint with four new stores that will begin opening later this summer. With the expansion, Frye will add to existing markets (New York, Washington, D.C.), as well as those previously untapped (Atlanta, Dallas).
The first stores — in Atlanta and New York — are both slated for an August opening. The Atlanta store will be located within Ponce City Market, a mixed-use development within the historic Sears Roebuck distribution center. The 4,000-square-foot space will be at the center’s main level with a storefront replicating the warehouse’s original windows and columns wrapped in leather.
The second New York location (its first is in SoHo) is a 3,600-square-foot store at Long Island’s Roosevelt Field, sited in a newly added wing of the mall, which will also house a Neiman Marcus beginning in Spring of 2016.
The Washington Metro area will get its second store in October with a 4,000-square-foot location at the Tyson’s Corner Center in Fairfax County, Virginia. Finally, the brand will lay roots in Texas with an outpost in NorthPark Center, the largest climate-controlled retail establishment in the world. Within the complex, Frye will occupy a 4,000-square-foot space situated next to Bottega Veneta, Gucci and Apple. The unit will house the brand’s entire collection of leather goods and accessories.
All locations will be outfitted to resemble vintage artisan workshops. Design details include workbenches, vintage carpets and custom seating. Additionally, each store will feature a chandelierlike installation, made up of 7,000 leather straps holding Frye’s signature harness rings.
The stores will also feature “The Archive,” a curated grid wall housing the brand’s array of handbags.