Nestled on 71 Brompton Road — down the road from Harrods — the 3,014-square-foot boutique spans two floors. The store carries women’s bags, small leather goods, footwear, as well as the men’s collections. The brand created a bespoke design of its Metropolis bag, which features a graphic print of Tower Bridge with a blue pompon. For the interiors, the brand implemented opaque glass and wood with satin finish accents in Champagne hues.
“It’s one of the most outstanding areas for shopping in London because here you can get the most fashion,” said Furla president Giovanna Furlanetto. “People like ladies from London to tourists from different countries shop of course in Harrods, and this area. The city offers exactly the kind of mix we want. The traffic and the tourists, with young career women. We are trying to find the biggest share of customers. ”
The company opened its first store five years ago on Regent Street, just down the street from Hobbs and Tumi.
Furlanetto said that while sales in the U.S. and the U.K. are both doing “very nicely,” their biggest market is Japan. “Japan is now 26 percent of our sales,” said Furlanetto. “It’s something we are really proud of. When Japanese customers buy, the whole Far East buys. We see Korea doing well. China and Hong Kong have been slowing down a little bit but now it is picking up again. We have a very special price position because we are below luxury but very high quality made and at a very reasonable price point. This is the chemistry that makes it work all over the world.”
Furlanetto said she is planning to open new stores in Istanbul, Amsterdam, Vienna, Cologne, Australia, Hong Kong and South Korea with the biggest development in Southeast Asia — Indonesia, Vietnam and Singapore. In addition, she plans to go into a venture with a store in Portugal.
She hosted a dinner to celebrate the brand’s new Brompton store opening at the Serpentine Gallery on Wednesday night.