Form follows fashion for German accessories designer Lili Radu. The Frankfurt-based 31-year-old started her label just two years ago. Her color-drenched leather bags, wallets and clutches combine pop with practicality and have garnered collaborations with some pretty big partners — including Apple.
This story first appeared in the July 29, 2013 issue of WWD. Subscribe Today.
Radu is the first German designer to receive this nod from the creative computing giant. Her three-piece line of iPad and laptop cases — in tones of black/beige or royal blue/hot pink — launched in April exclusively in Apple Europe’s online store, priced from 199.95 to 299.95 euros, or $261 to $391 at current exchange.
Other functional but feminine accessory designs from Radu include a sought-after book-size zippered wallet-by-day, clutch-by-night that includes special spaces for all the daily essentials — not just a smartphone, pen and credit card, but also a Chanel compact and lipstick (retail price 199.95 euros).
Beauty comes center stage in Radu’s next collaboration with Swedish makeup brand Face Stockholm, slated for launch in September. The limited-edition, zip-up makeup cases will be filled with an assortment of nine items from the cosmetics line, from powder to blush to eyeliner — each fit into its own perfectly formed slot. The treasure-packed beauty case will sell for 349 euros ($455) and come in royal blue/hot pink and taupe/orange, each with a drawstring storage bag.
Lili Radu accessories are available on the brand’s Web site; in boutiques in Germany, Switzerland, Austria, France, Spain, Norway, Denmark and South Korea, and in Europe on apple.com.