By  on May 17, 2018

ASNIERES-SUR-SEINE, France — As Russia gears up for the kick-off of the World Cup next month, Louis Vuitton is deepening its partnership with FIFA, soccer’s international governing body, with the launch of a licensed collection of upscale leather goods in the flag colors of the participating nations.

The collaboration is one of three special projects unveiled on Thursday at the historic Louis Vuitton grounds near Paris in the presence of Michael Burke, chairman and chief executive officer of Louis Vuitton; FIFA chief commercial officer Philippe Le Floc’h; Russian model and philanthropist Natalia Vodianova, and retired soccer player Frank Leboeuf, part of the winning French team in 1998.

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