LEON, Mexico — Cuadra, a Mexican exotics and Western-style leather goods brand, is boosting expansion in the U.S. and Latin America and hopes to enter Europe in the medium-term to operate 300 points of sale by 2018, said the firm’s commercial manager Edgar Carrillo.
The label, whose alligator jackets fetch $20,000, also expects revenues to jump 5 percent this year as it opens four to five new stores in Mexico and boosts marketing initiatives.
“We have 200 points of sale now so we should have 300 by 2018,” Carrillo said on the sidelines of the Sapica footwear trade show.
Leon-based Cuadra plans to open this year’s stores in Guadalajara and Mexico City, Carrillo said, adding that future outlets will be located in the country’s key cities while the brand will install additional corners in the El Palacio de Hierro and Liverpool department stores.
In early 2016, Cuadra hopes to leap into the U.S. multiretail market with a major department store chain to move beyond a store in The Palazzo mall in Las Vegas, Carrillo said.
At the same time, Cuadra will boost its South American presence by opening doors in Falabella department stores across Chile and Peru as well as a standalone store in Bogota, Colombia, in the next 12 months, he said. There are also plans to muscle into Central America through the regional Siman department-store network, he added.
In Europe, Cuadra is negotiating with retail partners in Denmark, France and Germany.
“It would be great to have a Paris standalone in 2017,” Carrillo said.
Apart from its Western-style products, the bulk of Cuadra’s products are handcrafted and exotic — made from ostrich, python and even shark skin — and fetching “50 to 60 percent less than a Prada or a Ferragamo,” Carrillo claimed.
He claimed the firm’s vertical integration — from animal breeding grounds to tanneries to sewing factories — enables it to beat rivals on price while offering similar quality.