By  on October 1, 2019

MILAN — What are a couple of decades of financial troubles when you can rely on a history that spans over 245 years?

Pineider was on the brink of liquidation when two years ago the Rovagnati family took control of the stationery company. In an interview at the brand’s showroom in tony Via Montenapoleone here, managing director Giuseppe Rossi, who hails from brands including Calvin Klein, Moschino, Cerruti and Ballantyne, is spearheading a strategy that rests on the pillars of writing paper, luxury pens and leather goods, and expert production brought back to Florence.

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