Now the jet set has a suitcase from the tech set.
Today, six-month-old smart suitcase brand Raden links up with Net-a-porter, which will carry exclusives on certain colors in the line. This will be the first “Internet of things” item to come to the luxury e-commerce site.
Raden suitcases, which come in both a carry-on (22-inch) and a checked (28-inch) size, include features such as location awareness, phone chargers and built-in scales. They also connect with an iPhone app that is linked to a customer service messaging service that provides traffic alerts, flight details and informs users of the suitcase’s weight and location. The battery, which is TSA-friendly, is removable and portable, and can charge a phone up to five times.
In addition to the seven original colors of black, white, navy, hunter green, light purple, light pink and light blue, Raden is adding three new metallic finishes, two of which (gold and silver) are exclusive to Net-a-porter. The cases range from $295 to $445 and sets start at $595.
Net-a-porter senior bags buyer Billie Faricy-Hyett called the brand’s offering “revolutionary,” adding that the aesthetics are “super chic.”
Previously, Raden cases were available on raden.com or at its SoHo store. In addition to the Net-a-porter offering, Raden cases will later be available at Nordstrom in Olivia Kim’s pop-in, Bloomingdale’s, Holt Renfrew, Selfridge’s and FarFetch.
According to a spokeswoman, Raden racked up $2 million in sales in its first four months in business. The New York-based company has received “modest” venture capital of $3.5 million from Lerer Hippeau Ventures (which has investments in Everlane and Warby Parker), First Round Ventures (ModCloth and True & Co.), Basset Investment Group (Le Tote and Jack Threads), Rachel Zoe and Silas Chou.
The line between functional tech accessory and fashion item is continuing to blur — consider the iPhone case, the smartwatch and, especially now that Apple has untethered the phone from the earbuds, the wireless headphones.
“Fashion and technology are no longer mutually exclusive,” said Raden founder and chief executive officer Josh Udashkin, who called Net-a-porter the most fashionable e-commerce player in the world. “To me, this is the beginning of the inevitable merging of these two industries.”