The group expects consumption to normalize in China in around a month.
Patek Philippe and Rolex are closing sites until at least March 27; Hublot said until further notice.
The watch group also continues to focus on its fashion brands’ licenses with the addition of Missoni and Furla, said Paolo Marai, president and ceo of the Luxury Division.
The “decentralized and self-managed” event includes Bulgari, Breitling, Ulysse Nardin and Girard-Perregaux.
Organizers now want to hold the show on Jan. 28 to Feb. 2 next year.
Fair organizers noted the cancellation of Watches & Wonders with “great regret.”
The cancellation adds to a fast-growing list of coronavirus-related event cancellations amid fears of its spread.
“Our point was really to encapsulate, incorporate femininity in the design aspect,” said Christian Selmoni, director of style and heritage.
The world’s biggest watchmaker plans to show its high-end labels at regional events at a later time.
Volumes dipped below the level seen in the crisis year 2009.