The deal shows how Richemont is leveraging the collective power of its online retailers and high-end watch brands.
Each band is priced at $39.95.
The coronavirus crisis could have a “ripple effect over the next several years,” said Patrick Pruniaux, ceo of the Kering-owned labels.
“We will emerge from this situation bigger than where we were,” predicted the executive.
Movado will overhaul Calvin Klein’s watch program, with product slated for January 2022.
Bulgari drew record sales on the Aug. 25 Double Seven holiday in China, beating the brand’s previous record by 30 percent, said the executive.
The ceo of the Kering-owned label has been focusing on tight relations with clients.
An annual show for watches, jewelry and gemstones will be held in April in Basel, Switzerland.
A host of artists bring the G-Timeless watch to life, each using their own visual language.
Rami Malek, Troye Sivan, Willow Smith, Maisie Williams and Jackson Wang feature in a film for the July 1 launch — first in China.
The expansion project comes as Swiss watch exports continue to decline.