An annual show for watches, jewelry and gemstones will be held in April in Basel, Switzerland.
A host of artists bring the G-Timeless watch to life, each using their own visual language.
Rami Malek, Troye Sivan, Willow Smith, Maisie Williams and Jackson Wang feature in a film for the July 1 launch — first in China.
The expansion project comes as Swiss watch exports continue to decline.
High-end watch sales may be down, but they’re not out, thanks to flush local customers and brands’ wholehearted embrace of e-commerce.
China was a bright patch, with a 16.1 percent decline over the month.
The company’s U.S. division has holistically reevaluated its operations to prepare for significant changes in retail.
Organizer MCH Group is considering new platforms for the smaller brands that remain.
The lab is based on the Kering watchmaking campus in La Chaux-de-Fonds, and will focus on carbon, steel and recycled materials.
A 43.2 percent decline in volumes represents the market situation better, said Federation of the Swiss Watch Industry.