The company will present a new product featuring an automatic movement from Kenissi at Baselworld in March this year.
The upcoming year will be a transition for trade fairs SIHH and Baselworld, who plan to hold their events back-to-back starting in 2020.
Market gains by new e-commerce players have luxury brands rethinking their sales strategies.
The Swiss watchmaker has timed the meetings to coincide with Baselworld, after pulling out of the watch fair earlier this year.
The move follows a slew of high-profile departures from the traditional watch trade shows.
The limited-edition Slim d’Hermès represents the French house’s third-ever timepiece partnership in its 181-year history.
The unusual-looking dome-shaped face timepiece is geared to younger consumers.
The 8000-square-foot flagship is the lead-up to what will be two stores in New York, the second bowing at the Hudson Yards development in March 2019.
Trade show organizers scramble to shore up their events while brands reconsider the tradition in a digital age.
The chief executive officer explains that the partnership is more than just a product licensing agreement.