Audemars Piguet North America has appointed Antonio Seward as chief executive officer.Seward began his new role for the watch firm on Aug. 1, and has relocated to New York from Singapore, where he most recently served as Audemars Piguet’s general manager for Southeast Asia.The executive has also served as Audemars Piguet’s managing director for Latin America and as ceo for Portugal, Spain and France.Seward received his undergraduate degree from Kings College, London, and graduated with a master’s degree in political science.Speaking by phone, Seward noted, “What I want to try to do is be as close as possible to our customers and know our customers. One of the main objectives that the stakeholders of the brand have given us is to know our customers, so that when they are buying AP they are not just buying a watch, they are purchasing an experience and relationship with a very special brand.”Audemars Piguet caps its production at 40,000 watches a year, says Seward, meaning it is “restricted by definition,” making it a rare item to seek out.“The U.S. has a diversity of consumers. Also in terms of age groups I think there is a difference with other markets. Statistically in the U.S. we have a younger consumer, more of an urban consumer, people who are quite engaged in new technology, because we are a very traditional brand yet very modern as well,” Seward noted.The executive declined to reveal the brand’s exact sales breakdown across geography, but noted that “more or less, 20 percent of sales are out of the Americas, with a sizable share of that in the U.S.”The label is currently planning sales activations and events for Art Basel Miami Beach, as well as in satellite U.S. cities including Boston.
For its next men’s wear collection, @roberto_cavalli will show as a special guest at #PittiUomo, running from June 12-15. The brand, which has Florence in its roots, will relaunch its men’s wear collection, which will be presented separately from women’s wear for the first time since Paul Surridge was appointed creative director in May. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
“I was making the guacamole when my scout saw me,” says model @stuckinteenage on being discovered just six months ago while working at @chipotlemexicangrill. Since then Williams has signed with @dnamodels, walked in her first show at @calvinklein and landed on the cover of @vogueitalia – a high point of any model’s career. To read @lisajlockwood’s full interview with the model on her experiences thus far, head to WWD.com – link in bio. (📷: George Chinsee)
“I love the idea of dialogue, period. It’s where I’ve always gotten my inspiration from: hearing other women speak, their journeys and their paths,” said @hereisgina, who delivered the keynote speech during @sxsw for @createcultivate in partnership with @fossil. For her two panels, Rodriguez chose female empowering, female-led and female entrepreneurs to focus on. Head to WWD.com to read more about her thoughts on Time’s Up, growing up in a family of women and why we “need a girls’ club.” #wwdeye #sxsw (📷: @jgreenery)
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.